YouTube is More Popular than TikTok for Discovering New Books
A new report has found that YouTube is more popular than TikTok as a platform for 14-25 year olds to find books.
Nielsen Book Data reports that 34% of young people discover new books on YouTube, compared to 32% on TikTok. This suggests that longer form content, including in depth reading vlogs and reviews, is more popular among readers who want to find their next favourite book.
This survey comes after the growing popularity of book-related content in the last few years. The once-niche communi
Nielsen Book Data reports that 34% of young people discover new books on YouTube, compared to 32% on TikTok. This suggests that longer form content, including in depth reading vlogs and reviews, is more popular among readers who want to find their next favourite book.
This survey comes after the growing popularity of book-related content in the last few years. The once-niche communi